Advertising Marketing Plan Template - Free Download
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Marketing Plan focuses on sales
Advertising Plan focuses on Communication Goals
The Advertising Plan
•An Advertising Plan Matches the Right Audience to the Right Message and Presents
It in the Right Medium to Reach That Audience & Has Three Elements.
•Targeting the Audience: Whom are you trying to reach
•Message Strategy: What do you say to them
•Media Strategy: When & where will you reach them
Four Major Steps:
•Identifying target audience.
•Defining the selling concept.
•Setting advertising goals.
•Developing a plan of execution.
Ways to identify