Advertising Marketing Plan Template - Free Download
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Advertising Marketing Plan Template
ADVERTISING PLANNING
Marketing Plan
vs
Advertising Plan
Marketing Plan focuses on sales
Advertising Plan focuses on Communication Goals
The Advertising Plan
An Advertising Plan Matches the Right Audience to the Right Message and Presents
It in the Right Medium to Reach That Audience & Has Three Elements.
Targeting the Audience: Whom are you trying to reach
Message Strategy: What do you say to them
Media Strategy: When & where will you reach them
Four Major Steps:
Identifying target audience.
Defining the selling concept.
Setting advertising goals.
Developing a plan of execution.
Step 1:
Identifying
Target Audience.
Ways to identify
target audience:
Objective Characteristics
Subjective Responses
Overt Behavior
Step 2:
Defining the
selling concept
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source: jou.ufl.edu
Advertising Marketing Plan Template
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