Copy Writing Assignment Template - Free Download
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Copy Writing Assignment Template
Copywriting Project Assignment Template
Tip: While I am providing a complete copywriting questionnaire in this lesson, please
note that most copywriters have their own project questionnaire that they’ll ask you to fill
out.
!
Assignment Description:!
[Insert a description of the assignment. Be as detailed as possible. What type of sales
copy is needed What do you want the prospects to do after they’ve read the sales
copy]
Target Market:
[Who is the intended audience]
List what you know about this market:
Age:
Gender:
Income:
Education level:
Where they live:
Hobbies:
Hopes:
Fears:
Problems:
What type of solution they’re seeking:
Any jargon they use
Where will the traffic come from (For example, joint venture partners, press releases
and pay per click advertising.)
Product:
[What is the product Note: Be sure to give the copywriter full access to the product.
What is the name of the product What problem does it solve What does it do for the
target market]
Features and Benefits:
[List all the features and associated benefits of the product, starting with the biggest
benefits:]
Features ……………………………… Benefits
1.
2.
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