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Digital Editor Resume
Carey Purcell
Professional Experience
H4B Chelsea, New York, NY 7/11 present
Senior Copy Editor
Heads numerous accounts, editing all print and digital copy for grammar, spelling, accuracy and layout
Spearheaded creating style guidebook for all accounts
Ensures all projects are within the guidelines of American Medical Association and the Food and Drug Administration regulations
Meredith Integrated Marketing, Kraft Account New York, NY 12/10 6/11
Digital Editor
Crafts three weekly newsletters, determining editorial themes, content and copy
Develops strategies and themes for monthly standalone e-mails
Collaborates with client to execute editorial tactics, reimaging client-directed content to ensure strong narrative and clear vision
Conceptualizes and executes strategy for integrating KraftStore.com into weekly newsletters
Utilizes CoreMetrics and DreamMail to analyze e-mails’ click-through rates and bases editorial direction on previous success rates of e-
mails
The Community Publishers New York, NY 9/08 10/10
Managing Editor
Managed entire company alone for one year, editing all sites, writers and social media strategies
Pitched, researched and wrote stories for web publications MindBodySanctuary.com, BecauseAction.com, PoliticsUnlocked.com, and
Cellofame.com
Handled company’s product reviews, contacting public relations specialists to obtain samples
Tracked websites’ click-through rates through Google Analytics; as a result, readership of MindBodySanctuary.com grew by 15
percent
Managed large team of freelance writers, dictating all story assignments and deadlines and editing submissions for content, grammar
and formatting
Managed sites’ social media techniques, updating Twitter and Facebook accounts to increase online presence and visibility
Developed strategic marketing plans utilizing SEO tactics to increase readership
Brant Publications New York, NY 9/07 9/08
Receptionist
Answered multi-lined switchboard and directed calls to appropriate personnel
Acted as administrative assistant to Human Resources team, aiding in Internet and phone research and arranging interviews
Premiere Publishing Group New York, NY 11/06 6/07
Editorial Assistant
Pitched story ideas for front of book and feature sections
Researched, wrote and edited stories for Trump Magazine's Insider and Golf section, detailing luxury lifestyle items of men's interest
Assisted in planning company events including handling RSVPs for 1000+ invitations and maintaining guests lists of high-profile
celebrities
TheTheatreSource.com New York, NY 9/06 present
Freelance Writer
Reviews Broadway and Off-Broadway shows, publishing up to five articles per week
Reported live from 2008, 2009 and 2010 Tony Awards, conducting interviews on red carpet and in media room
Freelance Experience
Contributes to Alternet.org, TheaterMania.com, WHERE New York, Collider.com and TheEcologist.org
Writing samples available at www.CareyPurcell.com
Professional Organizations
Member of the Outer Critics Circle 10/09 present
Member of the Drama Desk 9/11 present
Education
Emerson College, Graduated May 2006
Bachelor of Science in Print Journalism, Bachelor of Arts in Writing Literature and Publishing
Dean’s List 2004-2006, Graduated cum laude
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