Digital Marketing Strategy Checklist - Free Download
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DIGITAL MARKETING STRATEGY CHECKLIST
[CAMPAIGN NAME HERE]
1. SET CAMPAIGN GOALS
What is your motivation for running this campaign (e.g. sell €20,000 worth of gift vouchers in ‘x’
number of months)
Are your goals SMART
Specific: Are your goals clearly defined
o Yes
o No
Measurable: Can you measure your goals quantifiably, so you know when you’ve met them Do you
have metrics defined
o Yes
o No
Achievable: Are your goals realistic
o Yes
o No
Relevant: Are your marketing goal relevant to your overall business plan
o Yes
o No
Time-Sensitive: Are your goals achievable within a reasonable period of time
o Yes
o No
2. DECIDE ON CAMPAIGN CONCEPT
Decide on key factors for your campaign. Research competitors’ prices and offers at this point, to
make sure your offer is unique and priced competitively.
source: netaffinity.com
