Email Message Template - Free Download
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Commercial Email Messages at Temple University
If you use email as a means of digital marketing, follow these guidelines and best practices to
ensure that your messages adhere to current laws, reach your recipients’ inboxes and resonate
with your targeted audience.
Table of Contents
What Is a Commercial Email Message …………………………………………………………….. 2
CAN-SPAM, CASL and Temple University Commercial Email Messages ……………………… 3
CAN-SPAM Requirements
CASL Requirements
Best Practices for Email Marketing at Temple University …………………………………………. 5
Header Information …………………………………………………………………………… 5
Content Development ………………………………………………………………………... 6
Email Layout ………………………………………………………………………………….. 7
Email Testing …………………………………………………………………………………. 8
Email Reporting ………………………………………………………………………………. 8
Advanced Considerations ………………………………………………………………….... 9
source: branding.temple.edu
