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Email Newsletter
Email Newsletter
E-Mail Newsletter
DECEMBER 17, 2014
Make sure you don’t
lose the customers
you’ve spent so much
energy to acquire.”
Keep these things in
mind for a newsletter
with impact:
1. Use big
2. Make your
articles short
and to the point.
3. All information
should be of
value to the
Staying in touch with customers
Often businesses spend as much time and effort gathering new customers as they do on
anything else. It’s also one of the most costly functions of doing business. So it’s important to
make sure you don’t lose the customers you’ve spent so much energy to acquire. The
alternative is to continue with the time-consuming process of finding new customers from an
ever-shrinking pool of prospects. And since it costs much less to keep existing customers
instead of constantly replacing them, it just makes good business sense to do what it takes to
keep them coming back.
Regular communication with your customers lets them know how much you value them and
their business. Show them that you care by offering valuable information such as tips on how
to use your products and services more effectively, event announcements, information on
upcoming new products and expanded services, and special discounts on existing ones.
E-mail newsletters—quick, easy
Using an e-mail newsletter can be an effective, low-cost method for staying in touch with your
customers. It helps reduce churn and can easily generate more business from customers
you’ve already spent a great deal of effort to win. Since there are no mailing and printing costs
involved, it’s also very gentle to your bottom-line. Another benefit is the almost instantaneous
delivery that e-mail affords. You don’t have to worry whether the Post Office will get the
newsletter to your customers in time for them to take advantage of a special offer.
Microsoft Office Word makes it simple to create and send e-mail newsletters. Customers will
appreciate the regular communication and you could be rewarded with more business from
your existing customer base.
Create a customized template
Add your company logo, change the colors to reflect the ones your
business uses, put in your business address, phone numbers, and Web
site address—in other words, develop a basic template reflecting your
company’s look that will stay the same for each issue.
It’s a good idea to use Web Layout view (on the View menu, click Web Layout) when creating
your newsletter. That’s the look your customers will be seeing when they receive your e-mail.
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