Example Business Plan - Free Download
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Example Business Plan
Example Business Plan
Table of Contents
Your business plan is divided into the following sections:
This is an exampl
e
business plan. For
a blank plan,
which contains the
user guide and
glossary, go to
www.bdc.ca
All text in red is a
link.
Business Overview
Description of your business __ 2
Major demographic, economic,
social and cultural factors _____ 2
Major players (suppliers,
distributors, clients)__________ 2
Nature of the industry ________ 2
Trends in the industry: _______ 3
Government Regulations _____ 3
Market segment ____________ 3
Products & services________ 3
Pricing and distribution _____ 3
Market Trends ____________ 3
Implications or risk factors ___ 4
Competitors and type of
competition ______________ 4
Competitors' strengths and
weaknesses______________ 4
Competitive advantage _____ 5
Sales & Marketing Plan
Customers ________________ 6 Pricing & distribution _______ 7
Suppliers _________________ 6 Customer service policy ____ 7
Advertising & promotion______ 7
Operating Plan
Business location & requirements / advantages / lease details _____ 8
Equipment / technology / R&D / environmental aspects __________ 8
Human Resources Plan
Key employees ____________ 9 Policies & procedures ______ 9
Action Plan
Action plan & timetable _____ 10
Executive Summary
A brief description of your project, the financing required, and
additional information that will make it easy for people to read
your plan _____________________________________________ 11
ANNEX: Financial Plan
Download this Excel spreadsheet for your company’s financial
performance, both historical and projected. Includes sales,
cost of goods sold, expenses, income statement, balance
sheet, cash flow budget, financial requirements, performance
indicators, and personal status.
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