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Executive Summary Example 1
Executive Summary, example 2: Products and Services business
Welcome to the future of event planning! Occasions, The Event Planning Specialists,
brings to the community of Portland a new breath of air in the event planning
market. By combining old fashioned values, going the extra mile, and using cutting
edge event-planning software, Occasions will lead the market, providing the same
quality results, every time.
Occasions is an equal opportunity business making its expertise and its products
available to help its customers plan their own events. Party Packs (complete kits for
their event), make hosting a party a snap, right down to the refreshments. The
event planning software brings interactive event planning as close as their personal
computer. Through these and other affordable products and services, Occasions aims
to be the number one resource for any event.
Executive Summary, example 3: Home business
Salvador's is a manufacturer of authentic Hispanic foods including salsa and chips.
Their products are positioned at the high end of the market in terms of both quality
and price. Salvador's has been in business now for three years and has grown in
popularity. What was once a business targeting solely the Hispanic community has
grown into a business that has far broader appeal.
Salvador's has several objectives that they will achieve within the next three years.
The first is an increase in sales reaching two million dollars by 2000. Salvador's also
would like gross margins to be above 55%. Salvador's also hopes to have 40
different outlets that will distribute their product. Lastly, they aim to become known
as the premier authentic Hispanic food producer in the area with an ever-expanding
geographic distribution area.
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