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Why are Search Engines important
“81 percent of internet users find the web sites they're looking for through search engines. And 54
percent of experienced online shoppers primarily rely on a search engine when trying to find a
product to purchase online.”
- Jupiter Communications: Consumer Survey Data
”Search engines have created more awareness for websites than all other advertising combined
including banners, newspapers, television, and radio.”
- IMT Strategies
”Over 80% of search engine users find what they are looking for within the first three
pages. Sales leads made from keyword and phrase searches are the most qualified and have
the highest purchase probability.”
- Forrester Reports
An effective online marketing campaign begins with solid search engine marketing. For driving
new sales to your website nothing else is as effective. Search engines have a number of
1. National and International audience
you have people visit your site from all over the country and all over the world. There
is no other method for targeting such a diverse group.
Cost per visitor and cost per sales it a fraction of offline print ads and lower than any
other online alternative including banner ads and email.
3. Highly Targeted
In order to find you through a search engine a searcher must enter a keyword that’s
on website’s pages. They can enter your site directly to product pages. This is as
targeted as you can get.