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Free Online Marketing Proposal Word Download
3 types of Search Engines
1. Spiders
The search engine sends out a ‘spider’ or ‘robot’ that records all the text on your website.
That text is then indexed in a database, categorized by keyword, and given a relevancy
ranking. A higher relevancy ranking makes your pages appear higher when the search
engine returns results to a visitor.
a. Main EnginesGoogle, Yahoo, MSN
b. BenefitsThese are the Big Three and they cover 95% of all search engine traffic.
Concentrate your efforts here and forget about the little guys.
2. Directories
Directories have websites submitted to them for review. The best directories are reviewed by
hand and disallow affiliate sites or sites with little or no content. Most directories get very little
traffic but, since the included websites are reviewed for quality, the Big Three consider them
a good source to find new websites. Getting listed in directories is the most common way to
build link popularity.
a. Main Engines Business.com, DMOZ.org, GoGuides.com, JoeAnt.com, Gimpsy.org
b. Benefits While these engines don’t get a lot of traffic other search engines use their
results. Spider engines like Google consider directories to have high quality content
and often index the directory’s additions.
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Search engines
Enter the URL
Word of Mouth
Print Ad
Online Ads
Television Ads
Ad in Email
Forwarded Email
Outdoor Advertising
Main methods of accessing websites
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