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3. PPC – Pay-per-click search engines sell ranking by keyword in an auction format. If you want
to have a high ranking you simply bid more for that particular word. These results appear at
the top or side of the regular listings.
a. Main Engines – Yahoo Search Solutions and Google Adwords. Shopping PPCs or
price comparison engines, include Shopping.com, Nextag.com, and
b. Benefits – Getting listed in a Directory or Spider engine can take weeks or months
and getting a good ranking can take up to a year of trial and error. With a PPC listing
you’re up and running in under a week and you can get exactly the keyword and
ranking you want.