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This Year’s Development
Consumer demand for KRAV-labelled products continues to rise sharply. The
market has matured and KRAV-labelled products have become a standard part of
the marketing and supply strategies of many companies. In this vigorous growth
phase, an adequate supply of Swedish raw materials is the industry’s biggest
challenge. An all too slow development of KRAV-certified primary production risks
slowing down the positive trend. The signal to processing companies and Swedish
farmers is clear - convert!
LOHAS regularly purchases
KRAV-labelled products
new KRAV-labelled
restaurants in Sweden
sales increase of KRAV-
labelled dairy products,
driven by the breakfast
segment
9/10
32%
300
CONSUMERS
THE RETAIL SECTOR
FOOD SERVICES
LOHAS consumers are very interested
in health and sustainability and are an
interesting target group for anyone who
works with organic and KRAV-labelled
products. The LOHAS population segment
in Sweden has increased by 11% in 10 years.
In 2015, everything from large café chains
and restaurants at trade fairs and on trains
to gourmet restaurants with Michelin
Guide stars have chosen to become
KRAV-certified. There are now 1,170 KRAV-
labelled restaurants in Sweden.
2
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COFFEE
BEANS
source: krav.se
