Marketing Promo Checklist - Free Download
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Marketing Plan Should Answer These Questions
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Is there demand for this meeting
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How many similar events are held Where
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Can you effectively compete in price, quality and delivery
Marketing Plan Should Include
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Target Market Analysis
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Competitive Analysis
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Goals and Objectives
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Marketing Budget
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Promotional Strategy
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Measures of Success
Integrated Marketing May Include
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Advertising (Print, Broadcast)
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Internet (EMAIL MAILING LISTS, NEWSGROUPS, WEB SITES, BANNER ADS)
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Promotions (Direct Mail Brochures, Flyers, Postcards; Contests, Giveaways)
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Publications (Magazines, Newsletters, Newspapers, Directories)
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Sales (Telemarketing, Direct Sales)
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Sponsorships (Events, Organizations, Publications)
Market Research Should Reveal
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What are the opportunities
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What are the threats
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Who are the past attendees and potential attendees
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Why will they want to attend your meeting (networking, education, purchasing)
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What are their demographics (geographic distribution, job titles, purchasing power, etc.)
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What other types of meetings do they attend (when, where and what cost)
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Is your meeting competitive with those events
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Where do they get their information
To Prepare a Promotional Budget
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Review amount spent on promotion of previous meeting.
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Poll organizations with similar-size meetings for average promotional expenditures.
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Estimate costs for each promotional tool based on estimates from suppliers.
MARKETING, PROMOTION & PUBLICITY CHECKLIST
Piano Technicians Guild, Inc.
4444 Forest Ave.
Kansas City, KS 66106-3750
Phone: 913-432-9975
Fax: 913-432-9986
www.ptg.org
source: ptg.org
