Marketing Proposal Template 2 - Free Download | Page 2
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This purpose of the overview is to show your client that you understand the
opportunity at-hand, the market conditions they are facing, and how you and/or your
company can help them achieve the goals and objectives. Be careful to keep this
section about the client, not you.
The next step is to write a summary about your campaign idea(s). You want to be
careful to not reveal so much detail that they run with your idea and never hire you.
You want them to see that you’ve given it some thought and you have a plan when
they hire you.