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SAMPLE “AFTER” RESUME
ALLAN WILDER 22 Rood Street
Home: 212-476-0090 Allanwilderpro@comcast.net Bronxville, NY 11100
MARKET RESEARCH ANALYST
Astute professional with over five years of experience in conducting market research and analysis on
electronic products in international markets. Key strengths lie in brand labeling, strategic sales planning
and client relationship management. Technically proficient with Microsoft Office and DTP software.
Fluent in Japanese and conversant in German.
9 Recognized by Japan’s leading economic magazine Outstanding Business Practices by winning the 2001
New Business Plan Award for pioneering new market penetration matrix.
9 First and youngest ever company representative to earn coveted MVP award for playing pivotal role
in launch of a new hand-held data set that outperformed sales forecasts.
9 Acted as liaison between Japanese headquarters and newly formed US branch that enabled North
American markets to exceed benchmark goals.
PROFILES PLUS, New York, NY 2000 - Present
Marketing Representative and Coordinator, North America (2003 – Present)
Conduct market research and analysis including brand recognition and technology trends; determine
marketing strategy for North American sector. Develop new sales channels in United States; establish
pricing, planning and sales promotion tools. Design advertisements and exhibitions with media agencies
publishers. Analyze market needs; serve as a liaison to Japan headquarters.
• Fast tracked to position as the most junior person in the company’s history to land promotion prior to
completing five years at the assistant level.
• Uncovered new market segments within six months that helped company capture #2 position in the
industry, lagging top competitor by only 11 market share points.
• Created a pricing strategy that tapped into new Canadian marketplaces and effectively positioned the
subsidiary for triple digit growth over a five-year period.
Sales & Promotion Marketing Assistant, International Division (2000 - 2003)
Created a unified user database for the overseas market and introduced a product modification plan that
transformed hard copy manuals into online references. Prepared presentation materials; organized Asian
distributor meetings. Maintained meeting notes and agendas for distribution company-wide. Helped to
analyze market trends and research new opportunities. Assisted with new product sales collateral.
• Asked by senior management team to participate in a presentation on innovative marketing
strategies for post Y2K in the electronics markets internationally.
• Helped to orient and train new marketing interns that resulted in the placement of four new
INTERNATIONAL UNIVERSITY, Osaka, Japan - Bachelor of Arts in Marketing, 1999