Marketing Strategy Template2 1 - Free Download | Page 4
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D. What compelled us to start this organisation/service
A. What is the market opportunity What is the market size Be sure to look at market size with respect to
B. How can the market be segmented into logical customer/user groupings
C. What are the key sector trends that are inspire our success What sector trends can inhibit our success
D. What is the economic climate now and in the next couple of years How will the economic climate
affect our organisation/service
E. Is our organisation or market affected by business cycles or seasons If so, describe how it is affected.