New Business Swot Analysis - Free Download
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New Business Swot Analysis
New Business Swot Analysis
SWOT Analysis Template
Situation being analysed: _________________________________________________________________
This SWOT example is for a new business opportunity. Many criteria can apply to more than one quadrant.
Identify criteria appropriate to your own SWOT situation.
criteria examples
Advantages of proposition
Capabilities
Competitive advantages
USP's (unique selling
points)
Resources, Assets, People
Experience, knowledge,
data
Financial reserves, likely
returns
Marketing - reach,
distribution, awareness
Innovative aspects
Location and
geographical
Price, value, quality
Accreditations,
qualifications,
certifications
Processes, systems, IT,
communications
Cultural, attitudinal,
behavioural
Management cover,
succession
Philosophy and values
strengths
weaknesses
criteria examples
Disadvantages of
proposition
Gaps in capabilities
Lack of competitive
strength
Reputation, presence and
reach
Financials
Own known
vulnerabilities
Timescales, deadlines and
pressures
Cashflow, start-up cash-
drain
Continuity, supply chain
robustness
Effects on core activities,
distraction
Reliability of data, plan
predictability
Morale, commitment,
leadership
Accreditations, etc
Processes and systems,
etc
Management cover,
succession
criteria examples
Market developments
Competitors'
vulnerabilities
Industry or lifestyle
trends
Technology development
and innovation
Global influences
New markets, vertical,
horizontal
Niche target markets
Geographical, export,
import
New USP's
Tactics: eg, surprise,
major contracts
Business and product
development
Information and research
Partnerships, agencies,
distribution
Volumes, production,
economies
Seasonal, weather, fashion
influences
opportunities
threats
criteria examples
Political effects
Legislative effects
Environmental effects
IT developments
Competitor intentions -
various
Market demand
New technologies,
services, ideas
Vital contracts and
partners
Sustaining internal
capabilities
Obstacles faced
Insurmountable
weaknesses
Loss of key staff
Sustainable financial
backing
Economy - home, abroad
Seasonality, weather
effects
© Alan Chapman 2005-09. Free PDF version of this tool and information about SWOT analysis methods are available at
www.businessballs.com/swotanalysisfreetemplate.htm. This is a free resource from
www.businessballs.com, which contains lots more useful tools, diagrams and materials. Not to be sold or published.
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