Online Marketing Analyst Resume Free Pdf Download - Free Download | Page 4
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MEREDITH GREY
43-69 165
th
St.
Flushing, NY 11358
Tel: 917-671-2710
E-mail:meredith.grey@stern.nyu.edu
Education:
NEW YORK UNIVERSITY
New York, NY
Leonard N. Stern School of Business
Master of Business Administration, May 2015
Specializations in Marketing, Product Management and Entertainment, Media and Technology
Forté Fellow
UNIVERSITY OF PENNSYLVANIA
Philadelphia, PA
Bachelor of Arts, Communication, 2003
cum laude
Minor in Hispanic Studies
Member, Division 1 Track and Field Team
Experience:
EARTHBOUND MEDIA GROUP
Los Angeles, CA
2009–2013
Client Services Director
Developed business by envisioning and selling user-centric digital marketing solutions and strategy to
corporate, non-profit and entertainment clients
Produced 300% growth within the entertainment vertical by developing engaging websites and campaigns
and pushing agency expertise in social media strategy/intelligence
Evaluated internal processes in conjunction with external campaign results to turn findings into new
policies and business lines, including defining social media capabilities which accounted for 20% growth
in all new budgets
Planned and managed eight accounts totaling over $2M, requiring coordination of up to fifteen-person
cross-functional teams to meet client business goals and objectives
Built and negotiated project budgets, authored Statements of Work and Master Service Agreements, and
generated and analyzed profit and loss statements
2007–2009
SPACEDOG
New York, NY
Director, Account Management
Managed and defined the agency's strategic, creative and technical goals and processes for developing
engaging new media brand experiences across digital, print and event-based platforms
Designed agency infrastructure, streamlined interoffice processes between New York and Los Angeles
offices and identified and developed two offshore production teams in Bangladesh and Brazil
Supervised all stages of production, including interactive strategy, schedules, budgets, client
communication, analysis of metrics, content management and quality assurance
Conceptualized branded entertainment vehicles (such as graphic novels) that married content and brands
to create programs and franchises for clients such as HBO, Mazda, Harley-Davidson and Peavey Guitars
2005–2007
WILSON RELATIONSHIP MARKETING SERVICES, LLC
New York, NY
Account Manager
Managed lead acquisition online marketing campaigns for diverse clients including AAA, HSBC, AOL
and Wells Fargo
Analyzed campaign metrics and presented detailed reports on ROI, CPL, and CPC to assess and
continually optimize campaign performance and provide results-driven, successful guidance of accounts
Led the re-branding and re-launch of WilsonRusch as Wilson RMS by overseeing development of all
branded materials including a re-designed website, collateral and client communication strategy
Additional:
Languages: Proficient in Spanish, basic knowledge of French
Proficient in Microsoft Project and Visio, Salesforce, Basecamp, Google Adwords, Nielsen NetRatings
Interests include: volunteering at animal shelters and promoting pet adoption, DIY home décor and
furniture refurbishing, hiking, travel
source: docs.stern.nyu.edu
