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Opening A Boutique Business Plan
How to Write a Clothing Boutique Business Plan
Clothing boutiques not only compete with other local boutiques, they compete with clothing retailers,
department stores and big box merchandisers. A thoroughly researched business plan can not only
assist a boutique owner in securing financing, it can help the owner stand up against the competition.
Step 1
Introduce your clothing boutique with a general business description. List your boutique’s legal business
description, such as sole proprietor or partnership, along with the boutique’s list of owners, their contact
information and the boutique’s contact information.
Step 2
Provide a list of your clothing boutique’s products. Detail your products’ unique qualities and explain why
the products benefit your customers. Explain where you will obtain your boutique’s clothing and include
the costs of your vendors and suppliers.
Step 3
Explain your boutique’s target market, or the customers that you intend to capture. Describe the
customer demographic and their location to the boutique. Describe how you will advertise your business,
list your payment options and credit policies, and explain how you will maintain those customers on a
long-term basis.
Step 4
Identify your clothing boutique’s location. If you do not have an identified location, describe the amount
of space your business will require. Ensure that your selected location has plenty of room for parking
and is inviting.
Step 5
Describe the details of your clothing boutique’s operations. Identify your boutique’s required equipment,
such as shelving, open closets and changing room equipment. List the boutique’s hours of operations
and include information on holiday hours. Expound on the location’s expenses, including licensing
requirements, taxes, zoning requirements, utilities, leasing expenses and required location renovations.
Step 6
Introduce your clothing boutique’s competitors. Categorize the competitors into direct and indirect
competitors, with direct competitors being other local boutiques in your area and indirect being
department stores and big box locations. Explain your boutique’s strengths and weaknesses as
compared to the competition and illustrate the strategies your boutique will use to achieve and maintain
a competitive edge.
Step 7
Explain your boutique’s staffing needs. Provide clear details on each position’s functions and
responsibilities. Include costs for each position, including salary, benefits and any necessary training
expenses for those employees. Create an organizational chart to include in the business plan if your
boutique employs many people.
Step 8
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Opening A Boutique Business Plan