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Retail Inventory Template1
@860A8B30:7:=/'>276/7/
1.%Input%data%only%in%cells%with%blue%characters.%All%areas%in%black%will%calculate%automatically.%This%tab%pushes%data%to%the
Summary%tab%under%Manufacturer's%Marketing%and%Administrative%Expenses.%Not%all%blue%cells%require%inputs.%If%this%is%the
case,%simply%enter%nothing%in%the%cell%(but%do%not%delete%the%line,%as%it%will%affect%the%formulas).%Enter%as%a%negative
number.
a.%Marketing%Expenses:%Input%the%above%the%line%and%below%the%line%marketing%activity%names%and%their%associated
costs.
(<5C7D3E7D9467'18:F7346G'activities%are%broadcasts%to%mass%audiences%such%as%through%TV,%radio,%and%newspapers%and
can%reach%a%larger%audience%quickly.%It%is%harder%to%tailor%the%messages%or%measure%the%return%on%investment%(how
effective%are%these%activities%at%reaching%your%targeted%audience)%compared%with%below-the-line%marketing.
H795ID3E7D9467'18:F7346G'can%be%tailored%to%a%specific%group%and%includes%items%such%as%leaflets,%coupons,%gifts%with
purchase,%and%point-of-sale%displays.%It%is%much%easier%to%measure%the%return%on%investment%of%these%activities.%For
example,%if%you%offer%coupons%to%customers,%it%is%easy%to%count%how%many%coupons%were%redeemed%per%store.%You%can
measure%the%change%in%sales%during%the%months%you%offer%the%coupon%compared%with%the%months%that%you%did%not%offer
that%promotion%to%see%if%the%increase%in%revenues%is%worth%the%cost.
b.%Distribution%Expenses:%Input%any%costs%associated%with%transporting%the%inventory%and%any%business-related%travel%for
personnel.
c.%Personnel%Expenses:%Input%the%costs%associated%with%Sales%Manager%and%other%personnel%(not%salespeople)
d.%Company%Administration:%Input%the%amount%spent%on%rent,%supplies,%etc.%
2012
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