Sample Marketing Proposal Template - Free Download
4.7, 3268 votes
Please vote for this template if it helps you.
SAMPLE MARKETING PLAN
The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point
in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And
you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan
for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has
been somewhat condensed to make it easier to annotate and illustrate the most vital features. The
important point to remember is that the marketing plan is a document designed to present concise,
cohesive information about a company’s marketing objectives to managers, lending institutions, and
others who are involved in creating and carrying out the firm’s overall business strategy.
Five-Year Marketing Plan Blue Sky Clothing, Inc.
TABLE OF CONTENTS
This five-year marketing plan for Blue Sky Clothing has been created by its two founders to secure
additional funding for growth and to inform employees of the company’s current status and direction.
Although Blue Sky was launched only three years ago, the firm has experienced greater-than-anticipated
demand for its products, and research as shown that the target market of sport-minded consumers and
sports retailers would like to buy more casual clothing than Blue Sky currently offers. They are also
interested in extending their product line as well as adding new product lines. In addition, Blue Sky
plans to explore opportunities for online sales. The marketing environment has been very receptive to
the firm’s high-quality goods—casual clothing in trendy colors with logos and slogans that reflect the
interests of outdoor enthusiasts around the country. Over the next five year, Blue Sky can increase its
distribution, offer new products, and win new customers.
Blue Sky Clothing was founded three years ago by entrepreneurs Lucy Neuman and Nick Russell,
Neuman has an undergraduate degree in marketing and worked for several years in the retail clothing
industry. Russell operated an adventure business called Go West!, which arranges group trips to
locations in Wyoming, Montana, and Idaho, before selling the enterprise to a partner. Neuman and
Russell, who have been friends since college, decided to develop and market a line of clothing with a
unique—yet universal—appeal to outdoor enthusiasts.
The company description
summarizes the history of
Blue Sky—how it was
founded and by whom,
what its products are, and
why they are unique. It
begins to “sell” the reader
on the growth
possibilities for Blue Sky.