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About these Sample Questions
These sample questions are provided to help you determine what you should ask in a survey as well as what ques-
tion type . The following are some sample questions for inspiration.
Don’t forget that as part of Constant Contact’s Survey product, there are many professionally written and easily
editable templates with many more suggestions for you.
Customer Satisfaction
Questions to Ask Suggested
Question Type
Additional Suggestions
How long have you used
our products/service
multiple choice
Answer choices might include:
Less than 6 months
1 year to less than 3 years
3 years to less than 5 years
5 years or more
Which of our products/ser-
vices do you use
Multi-select mul-
tiple choice
The answer choices will vary based on the
products you offer. - Be sure to include an
“Other” choice.
How frequently do you pur-
chase from us
multiple choice
Answer choices might include:
• Every day
• Every week
Every 2 - 3 weeks
• Every month
Every 2 - 3 months
Every 4 - 6 months
Once or twice a year
How would you rate your
overall satisfaction with us
Rate one item on
a scale
Include a Comments area in the question to
nd out why respondents rated you as they did.
You might want to include rating scale answer
choices such as:
• Very satisfi ed
• Somewhat satisfi ed
• Neutral
• Somewhat dissatisfi ed
• Very dissatisfi ed
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