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Sample Survey Questions
Sample Survey Questions, Answers and Tips| Page 5
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Customer Satisfaction Continued...
Questions to Ask Suggested
Question Type
Additional Suggestions
How likely is it that you
would recommend us to a
friend/colleague
Rate one item on
a scale
Include a Comments area to fi nd out why
respondents rated you as they did. Answer
choices might include:
• Very likely
• Somewhat likely
• Neutral
• Somewhat unlikely
• Very unlikely
Please rate us on the follow-
ing attributes:
Rate items on a
scale
You might want to include rating scale answer
choices such as:
• Very satisfi ed
• Somewhat satisfi ed
• Neutral
• Somewhat dissatisfi ed
• Very dissatisfi ed
You might also ask readers to rate you on the
following attributes:
• Customer service
• Professionalism
Quality of products/ser vices
• Customers’ needs
• Sales staff
• Price
How likely are you to contin-
ue doing business with us
Rate one item on
a scale
Include a Comments area in the question to
nd out why respondents rated you as they did.
Answer choices might include:
• Very likely
• Somewhat likely
• Neutral
• Somewhat unlikely
• Very unlikely
Do you have any suggestions
for improving our products/
services
Open-ended text When creating the open-ended text question,
you may wish to give respondents as much
room as possible for their suggestions, choos-
ing “10 Lines of Text/500 Characters” for the
“Limit answers to” option.
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