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Samreen Z Soomro
Samreen Z Soomro
SAMREEN Z. SOOMRO
samreen@samreensoomro.com
PROFILE
Driven, competitive, and dynamic individual known for consistently exceeding
expectations
PROFESSIONAL EXPERIENCE
i3media Limited
Head of Search Marketing (Asia)
January 2010 - Present
Responsibilities:
§ Developing and managing all aspects of the i3Search.Worx department in the
Karachi office
§ Recruiting, training and managing a team of SEO professionals
§ Planning and implementing powerful link building strategies to increase each
client's link popularity and gain visibility on major search engines
§ Develop and implement Social Media strategies for various clients
§ Conducting competitive market research for each client to identify opportunities
for increasing their online visibility
§ Suggesting additional content optimization strategies for clients in areas such as
blogs, images, videos, etc.
Toolmart, Inc.
Web Marketing Manager
January 2009 - January 2010
Responsibilities:
§ On-page Optimization
§ Devising and implementing SEO strategies for large eCommerce websites
with more than 10,000 products
§ Conducting regular optimization of on-page content on various product
pages
§ Auditing title tags and meta data on a regular basis for search engine
optimization compliance
§ Working with the development team to analyze site code and provide
recommendations based on SEO best practices
§ Conducting on-page marketing activities to increase conversion rate such as
identifying seasonal promotional opportunities; maintaining banners on the
site and changing them periodically to promote different offers/products;
and maintaining rebate, clearance and special offers pages and updating
them regularly
§ Conducting on-going competitive market analysis
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