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Sas Marketing Analyst Resume Free Word Doc
Global Analytics Inc. India May02-Oct' 04
SAS Analyst
Worked in Market Research and Analysis (MRA) team. Responsibilities include providing analytical and reporting
solutions to Direct mail and web marketing. Developed and maintained models for acquisition of cross-sell and
up-sell marketing, segmentation and targeting.
Gather data from various sources and conduct data manipulation in order to analyze the effectiveness of
business strategies.
Conducting analysis on client consumer databases looking at profitability, transaction behavior, and
demographic characteristics.
Developed SAS code for database marketing efforts, such as CHAID, cluster analysis, and customer profiling.
Generating Regular, Ad-Hoc Reports using SAS Tools and Oracle and ETL sources.
Wrote macros to organize data files to business specifications within standard office applications such as
Excel, Access, Word, and PowerPoint.
Worked on Statistical Models, predictive models and Regression Models using SAS Tools.
Automation of MIS Reporting systems.
Work collaboratively with Data Processing to define data structures and content (i.e., file layout) and validate
data integrity using UNIX, PERL.
Developed various VBA processes for reporting purposes.
Setting up and scheduling processes using cronjobs in UNIX.
Environment: Base SAS, SAS Macros, SAS/Access, SAS/STAT, SAS/ETS, SAS ODS, VBA for Excel,
SAS/GRAPH, ORACLE, TOAD, SAS Indexes, SAS Views, SAS MP-Connect, Excel.
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Sas Marketing Analyst Resume Free Word Doc