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email@example.com | 864.602.1989
1228 Broomfield Drive, Greenville, NC 29617
SENIOR MARKETING MANAGER
SMALL BUSINESS – BANKING – FINANCIAL SERVICE – ADVERTISING
Results-driven creative marketing management professional with more than 20 years of experience
in marketing and advertising, concentrating the past 8 years on the cultivation and retention of
small business relationships. Utilize strategic thinking to interpret and analyze needs and data,
creating compelling product messages and meeting corporate goals. Recognized leader and
coordinator of effective cross-functional teams. Work well in fast-paced and changing environments.
STRENGTHS & CAPABILITIES
New Business Development
Product Marketing Campaigns
Data & Competitive Analysis
Track & Analyze Project Results
Presentations and Negotiations
Customer Service & Retention
Marketing Management – Develop and deliver cross-functionally teamed, marketing
campaigns. Create and maintain budgets of $500,000+, forecasts, and financials, maximizing
efficiency and reaching goals. Coordinate full process implementation including idea design,
approval, development, testing, implementation and campaign analysis. Incorporate numerous
online and traditional marketing strategies including direct mail, search marketing and value-
Small Business Marketing – Expertise in small business marketing design and campaign
implementation within numerous industries. Implement analysis-driven small business growth
strategies to create effective marketing solutions across multiple channels.
Relationship Management – Extensive thought leadership experience developing teams and
acting as liaison during marketing project development, management and delivery. Communicate
effectively with senior management, ancillary department experts and customers. Utilize several
avenues for lead generation to seize new opportunity and build existing customer relationships.
BANK OF AMERICA, Spartanburg, NC 2005 to Present
Vice President – Small Business Marketing Strategist
Accountable for the success and expansion of marketing campaigns directed at the small business
customer base. Manage full-cycle including developing a specific campaign strategy, communicating
with advertising agency to coordinate creative concepts and media recommendation, structuring the
marketing offer, producing financial justification, and presenting concept to senior management.
Conduct tests before providing sales lists to the field force for launch. Gather and analyze sales
results and present written conclusion to management. Apply ongoing campaign measurement for
Consistently meet and exceed small business sales campaign goals including meeting
Winter 2011 goal of more than $31 million and achieving 162% of Fall 2010 goals equaling $44
million in new deposits.
Instrumental in the transition from traditional to digital and online marketing
campaigns, researching and promoting online advantages and savings in display advertising