Senior Marketing Analyst Resume Free Pdf - Free Download | Page 2
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BEN CARSON
bencar@gmail.com | Page 2
and email marketing; continue to see cost savings increase since launch in 2006 of 4% to more
than 16% in 2011.
Redesigned the lead generation program and new vendors sourcing, lowered cost per
appointment generated for sales officers by 62%, from $250 to $95 per appointment.
Recognized for achievements, dedication and motivation including to recent awards for
Business Acumen; Composure; Organization and Measuring work in 2012 and for Project
Management Recognition in Fall of 2011 for motivating others, and team player collaboration.
TTV INDUSTRIES, Charlotte, NC 2002 to 2005
Project Manager
Managed team of 5 strategists that administered the digital equipment company’s Value-Added
Reseller Certification program until TTV was acquired by HPX Computer. Maintained program,
tracked and analyzed data and customer responses, and improved process as needed.
Led establishment and implementation of the Value-Added Reseller Certification which
took 8 months of preparation, cross-functional meetings with dealers, HPX management, and
TTV team to coordinate process and related IT needs; maintained $75,000 budget and completed
project nearly 1 month
DIVINE COMMUNICATIONS, Ashville, NC 1996 to 2001
Account Supervisor
Supervised team of 6 that worked to keep BMW dealers current on service and parts marketing
programs. Communicated with department head and senior client management presenting concepts
and new program opportunities.
Designed and launch the successful Candal Communication Center, which won a quality
award from dealers.
Facilitated the enrollment of 235 dealers to a vehicle service phone call follow-up
program, resulted in generating $500,000 in additional annual revenue.
Strengthened communications between commercial fleet accounts, dealers and BMW
Fleet HQ after coordinating a team of 3 agents to run the dedicated fleet information center.
District Marketing Manager – JP MORGAN BANK, Charlotte, NC 1994 to 1996
Account Manager – STINSON CREATIVE SERVICES, Charlotte, NC 1992 to 1994
EDUCATIONAL HISTORY
UNIVERSITY OF NORTH CAROLINA, Ashville, NC
Interactive Marketing Certification
UNIVERSITY OF NORTH CAROLINA, Chapel Hill, NC
Master of Science Degree in Marketing
Bachelor of Science Degree in Marketing
source: navigarecruiting.com
