Shoe Business Swot Analysis - Free Download
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Shoe Business Swot Analysis
Shoe Business Swot Analysis
SWOT Analysis
Strengths Weaknesses Opportunities Threats
A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats involved in a project or in a business venture or in any other
situation of an organization or individual requiring a decision in pursuit of an objective. It
involves monitoring the marketing environment internal and external to the organization or
In SWOT, strengths and weaknesses are internal factors.
Strengths could be:
Your specialist marketing expertise.
A new, innovative product or service.
Location of your business.
Quality processes and procedures.
Any other aspect of your business that adds value to your product or service.
A weakness could be:
Lack of marketing expertise.
Undifferentiated products or services (i.e. in relation to your competitors).
Location of your business.
Poor quality goods or services.
Damaged reputation.
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