Social Media Strategy Sample - Free Download
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Social Media Strategy Sample
Social Media Strategy Sample
Claire McNelley Adams
McNelley Media
Sample Social Media Strategic Plan
This plan includes the tactical objectives to be used to accomplish the primary social media goals
identified by McNelley Media on behalf of [Company Name].
Example Social Media Goals
1. Increase member base, recruit new members,” draw physical traffic to facility
a. Purpose: to make money/to stay in business
2. Brand the [company] name, cause, and facility as a place of quality care, establish [company]
as experts
a. Purpose: to manage the [company] reputation
3. Keep the local community updated on happenings, discounts, events, etc.
a. Purpose: to increase number of new members
4. Understand how members use social media and monitor what members are saying about
a. Purpose: to stay connected with members
5. Contact local community businesses to inform them that [company] provides [specific service]
a. Purpose: word of mouth; to spread the word about [company]
Sample Summary of Existing Online Presence
1. Facebook
a. Page established
b. Lack of consistent activity, maintenance, management
2. Twitter - No presence
3. Blog - No presence
4. YouTube - No channel
5. LinkedIn No presence
6. Yelp
a. Listing established
b. Issues with listing, management at less than 1 hour per week
c. Conference call set up with Yelp account manager to reconcile issues
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Social Media Strategy Sample