Social Media Strategy Sample - Free Download
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Social Media Strategy Sample
Social Media Strategy Sample
Claire McNelley Adams
CEO/Founder
McNelley Media
949.436.9098
claire@mcnelleymedia.com
www.mcnelleymedia.com
!
www.mcnelleymedia.com twitter.com/mcnelleymedia facebook.com/mcnelleymedia
!
Sample Social Media Strategic Plan
This plan includes the tactical objectives to be used to accomplish the primary social media goals
identified by McNelley Media on behalf of [Company Name].
Example Social Media Goals
1. Increase member base, recruit new members,” draw physical traffic to facility
a. Purpose: to make money/to stay in business
2. Brand the [company] name, cause, and facility as a place of quality care, establish [company]
as experts
a. Purpose: to manage the [company] reputation
3. Keep the local community updated on happenings, discounts, events, etc.
a. Purpose: to increase number of new members
4. Understand how members use social media and monitor what members are saying about
[company]
a. Purpose: to stay connected with members
5. Contact local community businesses to inform them that [company] provides [specific service]
a. Purpose: word of mouth; to spread the word about [company]
Sample Summary of Existing Online Presence
1. Facebook
a. Page established
b. Lack of consistent activity, maintenance, management
2. Twitter - No presence
3. Blog - No presence
4. YouTube - No channel
5. LinkedIn No presence
6. Yelp
a. Listing established
b. Issues with listing, management at less than 1 hour per week
c. Conference call set up with Yelp account manager to reconcile issues
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