Women S Boutique Shoe Store Business Plan - Free Download
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Women's Boutique Shoe Store Business Plan
Executive Summary
One, Two, Step! will carry only top of the line quality in women's shoes and accessories. Our selection
will range from the basics of comfortable flats and sandals to the trendy style of stiletto shoes and boots.
We will be purchasing through sales representatives and manufacturers in a variety of sizes, colors and
style to fit our customer base. The greatest percentage of merchandise will be in shoes, followed by
accessories.
One, Two, Step! is organized as a sole proprietorship in the name of Chloe Goodlowe. One, Two, Step!
will be located at 123 Shoe Lane in Houston, TX, temporarily, until it is vast enough to expand into a
store of its own, located in West Houston.
The hours of operation will be Monday - Friday 10 a.m. - 6 p.m., Saturday 10 a.m. - 8 p.m., and closed
on Sundays. Customers will be able to purchase directly from our website and VIP Showcase Events.
There will be extended special hours designated during Christmas holiday shopping season.
All merchandise will be purchased according to the company's mission and customer focus of shoes
ranging from sizes 5-13 and accessories. Management will rely on customer feedback, suggestions, and
sales reports to introduce or eliminate certain brands, styles and sizes.
The Concept
Recognizing that the market for quality shoes in extended sizes is quite competitive using the larger
shoe retailers, One, Two, Step! will minimize the competition by targeting specific niches, generally
focusing on other retail stores whose prices are too expensive, lack quality and are not "shoe size
efficient".
One, Two, Step! has three keys to success. The first is establishing a high quality, high value
relationship with its vendors and customers. The second key is to ensure reliable and timely delivery of
their products. The last key to success is reliable administration of the organization. This boutique
business plan is intended to provide the structure to make sure this last key to success is realized.
One, Two, Step! is set up as a home-based business, with plans for expansion into a store/boutique in
the near future. This will be the most cost effective arrangement, yet provide the requisite amount of
service and support.
The Market
One, Two, Step! will grow at 3% and there are many potential customers now, patiently awaiting the
start of business. One, Two, Step! will differ from other retail shoe stores because we will always be less
expensive than the competition, but we will still maintain the high quality of our shoes.
Also, we will offer a sales promotion on a monthly basis, such as:
buy one, get one half price
buy one, get one free
half off on shoes from the previous season
"One, Two, Step!" dollars (for every $50 dollar purchase, the consumer receives an additional 20% off of
their next purchase)
